In 2008, Vail Resorts instituted a ticketing system based on radio frequency identification technology—including Zebra UHF cards and card printers—to improve its guests’ experiences by speeding and simplifying ski lift-ticket checking. Now, as RFID Journal reports, Vail Resorts is taking its RFID-enabled lift passes to a new level—and connecting them with social media tools to ramp up guest engagement and enthusiasm.
How, you ask? This season, the lift passes will track how many vertical feet visitors have skied. Skiers and snowboarders can see their statistics online, and share and compare stats through their Facebook and Twitter social-media accounts. And while at the resort, they can use their Web-enabled phones to see when and where their friends are skiing.
Competition. Conversation. Customer satisfaction. What more could a ski resort wish for? And to think it can start with a little ol’ RFID chip.
Can you see a use for a similar application in your business?
Read the RFID Journal article.
Also take a look at Zebra’s case study about Vail Resorts’ first-of-a-kind RFID lift access. And learn more about UHF RFID card technology, which can be read from 20 feet away, in this white paper.
There was an interesting article in the Huffington Post last week about the humanitarian efforts underway to address the growing food shortages in Niger. Recent estimates there put 7.1 million people facing hunger with 3 million of them facing extreme food shortages. Volunteers work to distribute planting seeds, nutritional supplements to children as well as emergency cash to women. You can read the article here.
One of the challenges volunteers are coping with is the lack of any IDs which are needed in order to get a mobile phone contract for example. Workers discovered that few if any of the women they were trying to help had any form of ID. Initially the workers figured they could just crank them out with a PC and some card stock but they soon found it much more difficult than they estimated. Eventually they were able to create a solution using six laptops, cameras and intensive training. After many days and nights of identification and printing, nearly 9,000 women were given photo ID cards.
We talk often about the need for extra secure IDs with tamper proof materials and wear-resistant materials but sometimes, in applications were basic face recognition is needed, simple photo IDs that can be produced quickly and inexpensively work just fine.
For more information on quick and cost-effective ID solutions, click here.